Before Covid happened nobody ever imagined that people would be prohibited from leaving their house, schools, colleges, offices everything would be shut because of a lockdown and we all will get stuck in a pandemic where we cannot meet each other physically and for people to meet virtually and communicate, videos will become the best alternative while zoom, online video streaming platforms, YouTube, social media would become an integral part of life. With this new adaptation there is a significant rise in digital media. Digital media includes any information that can be passed through digital mediums. This information can be received, viewed, distributed and saved at the same time. Digital media surpassed print media and became the 2nd largest advertising medium after TV. It is estimated to grow 26% a year. Digital media has turned out to be a great tool for companies to reach their target audience exactly where they spend their time and has been helpful in boosting the sales and promotion of the brand. As digital media has no boundaries so doesn’t the reach, brands and businesses while being at remote locations can reach out to the its potential customers while they are sitting at home scrolling through social media or watching videos on YouTube with good conversion rate.
As Troy Olson said ‘If a picture is worth a thousand words, then a video is worth a million’
On digital platforms with increase in demand and consumption of video content, the search engine algorithm gives more boost to videos, making it an important medium to spread information and has potential to increase sales. We @Purpleflicks provide end to end service in making ad films, corporate films, promotional films etc. which is beneficial for companies because when various abilities of a video like passing a deep message in short time, having high recall value , can send message in entertaining form , showcases the product and its usability and can also increase brand awareness , combined with the features of digital media, brands can have a larger reach in is audience at any place on any given time. With the cost of broadcast medium being almost zero when brands upload their content on their social media platforms, it gets shared and its likely to get viral, ad films are an apt choice Thus, Brands are now running different campaigns for different social media platforms like Facebook and Instagram. We at Purpleflicks help brands reach out to their audience by creatively developing an ad film which will have same impact while watched on any digital mediums.