The video marketing R.O.I. skyrocketed in 2019 with a whopping 78% Y.O.Y. growth. In the year 2020, a lot of brands are aggressively looking out for the best explainer video maker agencies in Mumbai like Purple Flicks.
We know it is tough to freeze on the explainer video maker who works best for brands. I am listing down 5 characteristics that you should check in the DNA of your video maker agency before you pay the advance.
- Visualization – This is the most important ability you should check for. Ask for some proof of concept. Talk to the video maker about his past projects. Discuss his stories to analyze his story telling skills. This is the biggest challenge any brand faces today. So keep a close check here.
- Brand Sentiment – Politely quiz the best ad agency you have shortlisted about what they think about the brand’s identity? Take some time to explain you brand’s goals and objectives, your history, present and the future (How you want it to be). Now once the agency says they have understood ask them what should be the overall brand sentiment of the brand
- Competition & Audience – Here we expect the agency to do some research – Right? Check with the video production agency if they know whom their fierce competitors is?
- Portfolio – This has become even more important these days. Please ask about their experience. How many videos they have done? What is his exposure about the specific industry you belong to?
To conclude, let this be said that explainer videos built by explainer video agencies like purple Flicks are the need of the hour. There is no better way for the brands to engage with their audience digitally. However, it isn’t easy to short list a dependable agency to help you build one that sends your brand sentiment to the right target audience.