Sometimes while purchasing products online, we feel as if images aren’t satisfactory or explanatory enough. We want something more, something which will give us a thorough idea in a short time. This is what an explainer video does. It is a short online marketing video used to explain your service/product. This video is generally placed on the landing site, your product page or website home page. There’s no point in rejecting the power of digital media. Where images can show every angle of your product or you can create a poster telling about your services, an explainer video can help you close the space with your customer.
There are various types the explainer video can be made.
Live action explainer video: As the name suggests, it is made live. Which means you give a real life explanation of your product/services. This is especially useful for products which people prefer to buy on real experiences like a blade. When you buy a blade you want to see how sharp it is or how flexible. Customers are more likely to buy it if your video shows someone cutting a block of wood using your product rather than the blade shown from different angles.
Animated explainer video: We all have seen animated ads like google. They are catchy while still being informative. Animation field is taking higher leaps everyday with new technology. Sometimes it’s difficult to portray your product with only oral information. For example if you own a cyber security company, some of your customers might find it difficult to understand your technological jargons. It gets easier if you can show how your system works with simple animated video.
Whiteboard explainer video: These are becoming increasingly popular as they are easy to operate & cost efficient. In this, animation is hand drawn & erased on a white board. This helps in illustrating any information using doodles or hand drawn cartoons which makes it easy to understand & remember. We all remember Red bull advertisements which had been constantly a whiteboard animation.
It’s important to choose the best type for your company as that can lead a long way in boosting the customer base or converting visitors to customers. We at Purple Flicks can aid you with this endeavor with everything from script writing to editing the animations.
Explainer videos can help you in numerous ways like
- Helping with SEO
- Keeping visitors on your page longer
- Reaching more customers as sharing videos is more convenient on various platforms
Let’s give your business another supporting pillar.