Doodh si safedi nirma se aai….

Tum husan pari tum jane jaha….

Daag ache hai

If you know these ads you sure know what advertisements are. Brands create ads which are easy to understand, entertaining and promotes the products while being relatable no matter where it is being watched. Not just new brands but well-established brands need advertisement as well to increase fame and keep the brand alive in people’s mind.

TV ads are ads which are played in the beginning, middle or end of a telecasted program with the aim of creating, building and growing a brand. TV is the most popular medium of adverting as in India itself 210 million households owns a TV set and has around total of 892 million viewers which makes it the best medium to reach the mass audience.TV and has huge market because of its diverse audience, in 2020 the total expenditure on TV ads in India was almost 225 billion rupees.  As TV has something to offer to the audience for every age group and the fact that it is being watched since years makes it a trusted platform for consumers.

With widespread availability and affordability of 4G network the India’s digital advertising industry has seen 30% of growth in 2019. In 2020 total revenue from digital ads were 199 billion rupees. The algorithms of different platforms brands can reach their exact target audience in any part of the world. If not considered current situation due to Covid, another good platform to place ad films are movie theaters.

With the increasing popularity of digital platforms, many brands are confused while choosing a platform for their endorsement but with Google, Netflix, Amazon advertising on TV, shows the importance of this traditional medium as well. Purpleflicks helps brands create ads which can be played on various broadcast mediums and are tailormade for their target audience and have long lasting impact in their mind.

 

 

 

Want to increase your brand’s reach in online audience? What are videos ads? How do they help? We got you covered.

Video ads are advertisements played on online platforms in the beginning, middle or end of the content. It is the most popular way for brands to target the online audience and video ad making companies are companies who designs tailor made ads for online platforms .The reach of these ads is very high, as the ad can be watched on several devices, making it more flexible, It is expected that till 2024 video ads expenditure will increase upto 41.9%.

Video ads increases popularity and recognition of brands more than banner or texts ads as videos ads are made in such a way which catches attention. Audience tends to retain 95% of message conveyed through videos compared to 10% of texts. We at Purpleflicks help brands design ads which have higher recall value in audience’s mind and since these ads are posted on online platforms they can be shared and have chances of getting more views and getting viral. Online videos generate 1200% more shares than texts and videos combined. Brands now a day’s design ads according to the online trends and are up to date on what’s happening in the world which gets the ads more recognition and builds connect with the audience. The algorithm of various online streaming platforms helps brands to place their ads to their targeted group of audience which makes the ad more effective and in the end increases sales.

Video ad making companies design ads which can be played on various platforms and on various devices which requires proper creative attention, We at Purpleflicks helps brands in the end to end process from the creative till the release of the ad film. Purpleflicks helps brands design ads which are unique and can increase the click rate.