Gone are days when corporate video production was considered a luxury. It has now become an integral and essential part of every marketing plan. The videos are the best approach to delivering information in a high-impact way. Human science says that 93% of human communication is visual; 90% of signals sent to the brain are visual.
Videos help explain your services better, build trust with clients, give customers what they want, educate your employees, help you keep up with your competitors, and more. Here is a small guide to choosing the right corporate video production.
Before making a choice, check the company’s portfolio. Compare the look and feel of the videos. Check if they are of good quality. How to check their quality?
- Does the b – roll match the talking?
- How is the lighting in the video? Does it look flattering?
- Does the video focus on a purpose? Every video has a different purpose. For instance, some videos concentrate on selling new products and others on gaining new customers.
- Does it appeal to emotions? The video should not bluntly speak about facts, benefits, figures, and features.
- Does it have powerful audio and visual elements?
Enquire project management
Ask the following questions to learn if the company can manage your project well:
- Do you brainstorm ideas that match my vision for the video?
- Do you have a professional scriptwriter?
- What type of equipment do you use?
- What about staffing, set locations, and cost?
- Do you include editing charges in your cost?
Fix a meeting and discuss the following with the corporate film maker:
- Client reviews
- Can you bring something new? Today the internet is crowded with videos. 54% of customers like to see more video content in choosing their brands. Therefore, it is essential that your video stands out in the noise.
- What is your style? Will it excite my audience?
- When will I have my finished video?
Make sure the company specializes in your niche requirement. Enquire if the company can offer better than its competitors in the same niche.
An experienced corporate film maker is not a great one. But if you are not competitive, you don’t survive. Feel free to hire a newcomer. Just make sure the incumbent knows the way around the art.
You cannot measure professionalism only by interacting. However, there are ways to judge roughly. Check if they negotiate too much and respond slowly. Dig through the other customer reviews to learn about the professional nature of the company.
Check if the company has received awards and honors in its field.
A good video production company is diverse in its services. For instance, it creates corporate films, promotional videos, motivational films, sales films, explainer videos, training videos, trade show films, presenter videos, etc. The more diverse the company is better are their results.
Last but not the least, consider the package together. Include culture fit, quality, and production process. Estimate how much the company can deliver for the price you can afford.
Leave a Reply