A corporate film is a powerful tool to create an image of your company. Visual medium is a better medium to express and store your points into viewer’s mind. Corporate film saves money on cost of tours of your facility or live demonstrations of your product. Film has an emotional approach so it reaches your audience on an emotional level. It is one of the most cost effective ways of delivering your message to the target audience. What is visible is more trustworthy. A corporate film can connect higher trust to your message. It is a perfect tool for companies who wish to show or inform their customers about their production lines, techniques, products, etc. Favorable part of making corporate film is it can be made or edited for various different future target audiences. The film ensures that the target hear and see the entire message unlike brochures where they may skip a few essential parts. Corporate films can be used for various means of communication like internet marketing video blogs, social networks, you tube, corporate events, conferences, sales presentations, infomercials, trade show LCD Display, video press releases, promotions, product launches, website videos etc…
Author: PurpleFlicks
5 Benefits of Hiring Ad Film Makers in India
Everyone needs profits and recognition these days. But getting the both is profoundly difficult in today world. As communication mediums are increasing, the ways of brand promotion are also growing. In all these circumstances, the values of advertisement are increasing day by day. It is nearly impossible to achieve your final business objectives without using surpassing advertisement methods. There are various ways in which we can advertise our businesses. But the significance of ad films remains the same. Due to a rise in social media channels, it is now easy to promote your ad films. But, the prime concern is the quality and relevancy of the advertisement. You can’t do that unless you have a decent video production service inside your company. Or, you will need a good ad film maker for this. In this article, we will know how they will benefit you. Below are the most amazing five benefits of hiring a good ad film making agency for your company.
- Expertise: The most important thing which you will get with your ad making agency is their expertise. Good film making agencies like Purple Flicks knows how to handle these crucial business works. They have professional scriptwriters, camera persons, artists, and other supporting staff. So, there are no worries about the perfection levels of the films.
- Time-Saving: Instead of assigning your staff to make advertisement campaign, implement ideas and do other crucial things, you can simple hire corporate film makers in India. They will handle their assigned work themselves. They know how to do these works effectively in fewer times. It will save the precious time of your staff which can be utilized in any other core work.
- Uniqueness: Once you hire a good ad film making firm, the results will surely be unique. They deal in this industry and know its trends. They are aware of how to write unique short scripts and make them attractive using their skills. You can give them your ideas too. In short, you will surely get a unique ad film which will be able to promote your business among the audience effectively.
- Money Saving: As we discussed earlier that an ad film making company need very fewer interventions. So, this will save your money too. Once you hired a firm for your work, you do not have to assign anyone from your staff. The whole work will be done by them. You can focus on your works and the video production work will keep going side by side.
- Effective Publications: Not only the production but good ad production companies will also assist you with the effective ways of publications. If you want to publish the ad films on social media and TV both, you will need some sort of assistance for this too. These corporate ad films production companies know how to do it.
After knowing these amazing benefits of the ad film production companies, we are sure that you will find it easy to hire a good firm and get all most out of it.
How to Choose the Right Film Production House for Your Business
Business means increased profits and along with it comes great sales. In order to publicize its goods and services a company needs to rely on video production companies or a film production house to shoot effective videos. They can create films which will be effective and stand the test of time. Here are some tips on choosing the right film production house for your film.
- Portfolio : You have to ask the production house about the number of videos they have created in the past. Ask them also how long they have been in business and which of their videos are most liked by people. If the company is skilled at making explainer videos, do they also include animated content? Relying on past experience and the size of the portfolio, you can determine how many types of videos the unit can make and if your type of advertising profile gels with them. You have to ensure that the production house is well acquainted with the idea you are expressing.
- Distinctness: Every film production house has a distinct concept and content creation style. Production houses differ from each other by their concept of business and style of the execution. Videos need to have a USP of their own. Similarity with other videos is a no-no and a video should be exciting and refreshing. You should take the time to look at the different videos that the production company has shot over time and see if it brings anything new to the table.
- Quality: A video production is all about content with a lot of quality. If the content is creative but lacks the structural integrity, if it misses things like lack of good sound, or bad background images, the advertising video quickly becomes very bland and it does not engage the viewer. Bonus points are reserved for those videos that are entertaining as well as engaging. A video must be creative and have the quality standards that one would expect of the film production house.
- Budget: The most massive constraint to a great video is the budget. You need to set the right budget perspective when you go over the details with representatives of the film production house. If your budget is not sky high, look for ways to work around the budget keeping the integrity of the project in mind. There are a lot of companies out there who can shoot a wonderful video on tight budgets.
- Goodwill: What is important is that the credibility of the end product, the finished video that is going to impact the behavior of people connected with the project. A brand name speaks for itself and the goodwill of the company counts as it speaks of many past years spent in business with a good name. A good film production house will have the skills to leverage the film to transcend behavioral patterns into improved sales and profits.
Conclusion: Film making is a very specialized line of activity. It requires a lot of experience in the various facets of film-making to emerge as a trusted video production company like Purple Flicks. They have been in business for a considerable amount of time and they know how to shoot films of all types and for all kinds of clients.
Give Your Brand a Boost with a Professional Media Production House
Do you ever look at the advertisements on your television and while browsing the internet and wonder who makes them and who takes responsibility for the production of these ad films? The answer to that is a media production house. These are basically production companies that are responsible for making an idea of an advertisement to come to life. In India, Mumbai is known as the Bollywood capital and for good reasons. One major reason among those is the fact that most of the media production houses that create the advertising films are based in Mumbai itself. Moreover, the easy availability of set pieces, actors, props, all of it make Mumbai the ideal stop for different kind of production houses. You name any one company and chances are that one of their main offices is present in Mumbai itself, most of the time it being the headquarters.
The main criteria of these advertising films are to portray the brand in a way that all the necessary pieces of information are relayed to the user and the person viewing should be interested in knowing about the product or the agenda more. Making the film, per se, is the job of the director and the actors and other workers on the set. However, the agency that coordinates each and every move and ensures that the ad film is exactly what the client wants or wanted is a media production house.
Tasks of a media production house
The first thing that any production house does is fix a budget for the whole advertisement and plan out a way by which it can be followed. The arrangement of funds can be done in two ways. Either the company organizes fundraising opportunities or they may be dependant on a private investor, a partner or a parent company to sponsor it. In Mumbai, most of the companies act as media mini-conglomerates who function as several units or divisions in multiple industries. In other words, a single company maintains its hold over unrelated companies that come under different heads of entertainment like movies, advertisement, TV shows etc. Thus, all the revenue are channeled through various sources into a common parent company.
Once that is taken care of, the next task is the scripting of the ad which is done by a copywriter. Most media production employs their own copywriters who can give a proper structure to the vision of the client. Arranging for staff to work on the project, along with the actors and actresses, other extra resources etc also comes under the responsibility of the media production house. However, the work does not end there. The media production also has the responsibility to take care of post-production analysis, look over the distribution of the ads and what marketing strategies to adapt to spread the word.
Since the media production house performs so many functions, companies rely entirely on them for coming into the radar of potential customers. Thus, it is common for big corporate companies and brands to resort to advertising films and the media production houses are their definite go-to.
The Advantages of Corporate Films and Videos
When you are the owner of a successful business, it pays to have a corporate video filmed for the betterment of your trade. Here is what corporate film services can do for your company. Read on and decide if these advantages are worth your while.
Marketing
Corporate videos present a light and fun way of showcasing your particular business. The corporate video services do not have to have the budget of Hollywood films or other top productions. As long as there is focus on product uses and trends of the industry, the corporate video for your website is bound to come out well. This is invaluable for marketing purposes as it gives your website a lot of exposure.
Telling your story
The video will give you the chance to talk about your story in an engaging and interesting manner. You will not be limited by constraints like time and length of the film; it is as long or as short as you want it to be. The best corporate videos are around 5 minutes in length and they make a great impact.
Friendly search engines
Search engines are in favor of videos. If your corporate video is properly made with the right tags and proper description besides providing a solution to the highlighted problem, you stand a very good chance of being ranked high in searches on Google. Even if you are in a niche market, you can make an impact on channels like YouTube. If, additionally, you have a transcript of the video in text format, double the purpose is served.
Relaxing on the eyes
Watching a video is much more favorable than reading about the subject. According to the saying, a picture is worth a thousand words, you will get a lot more material and content across in the form of a corporate video than you ever will on print alone. People will want to watch the video because it delivers the message in a succinct manner and provides a call to action.
Brand Awareness
A corporate video can make people feel that they have an insider’s view to the workings of your business. If you film it right, there can be effective brand awareness worked into the length of the corporate video and this leads to more conversions and hot leads for the future workings of the company.
Social media shares
If your corporate video is well made with a specific message and call to action, it will lead to a lot comments and discussions in the right circles. With compelling content, people will look to share it on social media sites, encouraging even more discussions and comments in the online forums. This acts as free advertising for your brand or services.
As is evident from the above reasons, a corporate video is a must have for those wishing to grow their business. Get in touch with us at Purple Flicks and let our expert corporate video services work their magic on your business and brand. In the era of maximum visibility, this is the way to go.
Habits Which Every Good Film Maker Have?
Film industry, fashion industry, glamour world, earning name, fame and celebrity status is something which everyone dreams of. Some of us want to shine in the sky like stars and some others have talent to be backstage and make the star shine with our knowledge, talent, skills and passion for work. And these backstage artists whose light a star reflect on the screen is a filmmaker. Though film making is a collective effort and no one person can get the credit of a successful film, but filmmaker is captain of the ship who rows it in every thick and thin.
Now the debate about the amount talent and passion of art film maker or corporate film maker is all together a different thing. Their approach towards their film may be different but there is no proof of difference in passion towards their work.
In the following content we will discuss some habits which are found in almost every commercially and classically successful film makers. And if you wish to join the group, think on developing some of these.
- Read, read and read! Reading is definitely a key to success in the film industry. Lay your hands on anything related to films, film production, script writing, stage setting, corporate video production, how to run a production house, how you can be a good director, film news and the list goes on and on and read it. Not only read it but analyze it, scrutinize it and understand what lies between the words. Reading good content about film production can not only give you deep knowledge and understanding of the industry but it will make you judge the trends. These trends can be very useful in planning your next film or video.
- Don’t just read but write too! By writing I do not mean you write one script per day or a twelve page article on film making on daily basis. By writing what I mean is flexing your brain muscles and jotting down important points, thoughts, ideas, quotes or anything that come across your eyes or brain. This regular writing and accumulation of ideas will eventually give birth to hundred other ideas in the brain.
- Curate content on internet only to make sense! We are living in an era of internet and social media. No one’s personal or professional life is hidden from the world. From time to time give your wise opinion, suggestions, view or review about other people’s work on internet. Don’t be mean or harsh; just develop an image of giving wise opinion on various subjects so that people view you as an expert.
- Networking is very important! We are living in a world where no one person can rise single handedly. You will definitely need ten others to support you in your ascent. Networking with other filmmakers, directors, producers, actors, crew members, fans, audience, critics and so on is very crucial when you wish to become a successful filmmaker. It will be lot easier to take video production services from them.
How Does An Ad Agency Help in Business Growth?
Advertisement is the right way to keep customer informed about your products and services. It is now decades that advertisements have become an integral part of the business. But like your business, there are multiple other businesses which are trying to make money and reach people through their advertisements. Sow how to stand out of the crowd and make advertisement an effective tool of business promotion and growth? Engage an advertisement agency. An ad film maker just does not help you create engaging content for the consumers but also permits you to focus on the core areas of your business rather than on promotional activities.
So, let us check out in detail the function of ad agencies in the growth and revenue generation of your business.
Creating a positive social outlook
In this tough world of competition, it is essential that you create a positive image of the business in front of the consumers. Ad agencies are like your event management team. They manage all your social media profiles (Facebook, Twitter, LinkedIn, to name a few). They also help you manage your own website, keep it updated and interactive. The advertisement companies also can create new campaigns and run these on your behalf. From print media, television, radio to online video streaming channels, an advertisement agency is one point of contact for all your marketing needs. They are the one who can give you more traffic on the website, more followers and loyal buyers of your goods or services.
Creating distinct content
Being distinct is the key in the business world. Hire an ad agency who can come up with creative co0ntent. From the narrative to the graphics, every aspect of the marketing mix must be apt and attractive to stay in customer minds for long time. an ideal ad agency first gets familiar with your industry and the product which you want to promote and then assesses the type of advertisement which will suit that business.
Generating leads
Whom should you email your product details? Who is interested to update to the new product which you have just launched? You will never know this until you have some best minds working to give you the leads. Effective leads are essential to fill your sales funnel and generate revenue. Ad agencies have a team working on the analytics part of marketing and providing your sales team with positive sales lead.
So as ad agencies are important, let us check out few tips which will help you choose the best in the industry. Choose one
- Which understands your industry or products and can provide with customized advertising services.
- Which can give you the best of services within your budget.
- Which is a local ad agency. It is easier to communicate on real time basis with a company which is located at your city.
So, if you want your company to have a special place in the wave of social media messages and advertisements, choose the right ad film maker.
How to Choose The Best Corporate Film Maker in Mumbai?
Visuals always speak more than words. If you really want to make your mark in the business world corporate film making is a must. Corporate films are just not promotional videos but also presentations which connect the employees, clients, prospects and customers to the organisation. Today companies are resorting to more and more corporate video production for training purposes, fundraising activities and promoting their products and services.
There are several corporate film makers in Mumbai who are specialised in producing corporate videos. Follow the below suggestions to choose the best corporate film marker in Mumbai.
- Choose one who understands your needs: This is the primary criteria for choosing a corporate film maker in Mumbai. If the marker is unable to understand the business he or she will not be able to produce an effective film video. Be it ammunitions or Royal Mail, every corporate video production has a single objective to promote or inform the public about its exquisite features and benefits. To reflect this clearly on the screen, the film marker should have a clear understanding of the product or service.
- Choose one who is awarded: While for internal training videos you can always resort to a start up, if the film is for wooing new clients or advertisement purpose, choose a film maker who is awarded. Like commercial movies, corporate films or communications have their own award events. Choose a company who has received such awards or applauds for their work. An experienced and rewarded company will just not provide you with quality videos but can also provide you better suggestions regarding how to adopt better promotional activities. The experienced corporate film makers have worked with large, medium sized, small and even start up companies and can help you get a professional video even if you do not have a marketing strategy or business plan ready.
- Choose one who takes less time: This is another important criteria while choosing a corporate film maker in Mumbai. If the video production takes days and months, the budget will increase. So determine your budget and speak with the film makers to choose the one who fits in your budget. Just remember, corporate video production rates are usually higher than a low or micro budget film.
- Choose one who keeps the secret: When you are engaging a corporate film maker you are actually spilling few beans about your product. So choose a corporate film maker who can keep the secrets. Research; look at its testimonials to understand the trustworthiness of the company. Still if not sure, create a strong contractual agreement.
- Choose one, based on the technology: Yes, corporate film production is a dynamic process and it is important that you check out their show reel to understand their technical prowess. The videos just should not look and feel professional but also should be compatible for viewing on any electronic device.
You might be a smart entrepreneur but when it comes to corporate film making you might be novice as that it not what you do! So keep the above tips in mind to choose the best corporate film maker in Mumbai and take your business to the next level.
Gripping Brand Story to Capitalize On Video Marketing Opportunities
The digital platform is changing the market dynamics because minds are being conditioned constantly. New ideas, thoughts, and ways of life are evolving. Be it shopping, entertainment, dating or gaming, everything is taking place on this platform. So, what is the revolutionizing factor? Undoubtedly, content is the influencing factor that is bringing a radical revolution. If that is the case, then how are you going to capitalize on the content-driven digital platform?
Role of content marketing:
Content still remains as the king because users are looking at devouring content mindlessly. Interestingly, it is expected that video search will account for 80% of total web traffic by the year 2021.
More than 50% SME’s marketing managers say that video marketing brings meaningful results and they will increase their ad expenditure on video marketing in coming times. That means you have to have a robust video marketing strategy; therefore, you must work with a qualified ad film maker to tell the compelling brand story. How are you going to find the most competent film maker?
Key considerations:
Qualification: Filmmaking has become a progressive art that means you need to find film makers who are graduated from reputed film schools and worked on bigger projects. It is a highly technical subject that entails psychology, philosophy, and technology. Only quailed filmmakers understand the fluidity of the visual narrative. It is mandatory that you find a film maker who is highly qualified on the subject.
Specialization: Each format has a different narrative structure. A feature film should follow its technical narrative flow that includes plots, subplots, conflict resolution, and climax. Similarly, ad films must flow their narrative structure so that your audiences grasp the essence of your brand proposition in 30 sec. unquestionable, this an art and you should always work with an ad filmmaker who will tell the gripping brand story.
Technology: if you are looking for the production house to make corporate ad films in India, then you should that has the latest technology, cameras and editing machines. Since the quality of the video will impact the viewing experience, you need to use the best technology and equipment to produce better quality videos that would bring better results.
Process: You must understand that film making is highly structural process because it works on various phases. First, you need to have a creative team that is good at ideation and scripting; essentially, this is pre-production stage, then you must have a talented production team that includes director, camera man and other crew members. Finally, you should also have a qualified post-production team that entails editors and special effect technicians.
Cost: Finally, you must consider the cost factor too. Since the kind of camera and equipment you use broadly decides the cost of the project, you need carefully asses your demands before negotiation the cost.
Undoubtedly, you have to deploy insightful and smart video marketing strategy to succeed on the digital platform. So, make sure that you consider the above-mentioned facts and find the competent film maker to magnify your video marketing strategy.
Film Making Services – Pursuance of Excellence and Variety
Over the last few decades cinema has shown various developments in the filmmaking. The electronic and digital media has boosted the quality of cinema and the upgraded technology has made the Corporate cinema more technically sound and of global level.
In today’s Corporate cinema there is need to fill the scholarly Gap which has incurred overtime. The issue of foreign funding also needed to be addressed apart from the issue of cultural identity in corporate film making. The cinema has shown a remarkable mark in the world in these years.
In the American, Egyptian, and Algerian films, the creative art is used in many ways to validate nationalist identities and agendas. In many ways, the corporate films are used as the prop to full fill the agenda of government, NGO, in a positive manner in particular and others in general.
A Filmmaking studio provide following services as –
- Corporate Filmmaking – The Filmmaking studio mainly keep their finance running with the corporate house filmmaking A good Corporate Film Maker keep in mind to convincingly cater the brand to all its clients. The main aim of any corporate movie is to showcase company’s brand, products in a creative and attractive manner.
- Documentary Films –Documentary movies has been gained a lot of popularity in recent years. In many countries, documentary movies have threat or release. To cater the need of documentary filmmaking of clients it is utmost important to have a director who is specialized in the areas of documentary filmmaking is very much different from corporate filmmaking.
- Audiovisuals and Animations – In recent times the audiovisual effect has also gained numerous popularity. The filmmaking studio having a separate department with professionals from audio and visual animation is the need of present time.
- Marketing Videos – Marketing video can be of several types in today’s time. Whether it’s a product or political campaign marketing is the utmost important task to be done.
- Promotional Films – A promotional tool has been utilized either to launch a new product or movie or anything which need public attention. Today’s time promotion has become one of the significant factors for success. Filmmaking studios take into consideration these points while displaying anything new in front of the public.
Apart from these, corporate film production enhances the value of the product in the eyes of customers which will definitely provide an edge to the product over its competitors. Funding for this filmmaking is from clients mainly, but in some cases, it has also foreign funding. Sometimes content of a corporate movie get influenced in accordance with source of funding.
One of the main issues that the foreign funding has made vibrant in these coming years is that the, on one hand, the funding is improving the technological aspect on cinema, on the other hand, the perspective of product marketing portrayed is culturally different from the consumer of product country. As the approach of foreign media with a set mindset leads to the lack in publicity needed for a cinema to be marketed on national font within the whole country.
