Creating corporate videos

Creating corporate videos isn’t only about telling the story of the company or entity in question, but also imprint upon the viewer or target audience the perceived advantages of dealing with them. Well directed content benefits everyone involved and it can be done on a reasonable budget as well. You just need to know your audience beforehand, the target segment in order to create an effective advertisement campaign. Fake advertising leads to people getting frustrated while watching YouTube. They are offered the chance to skip the advertisement in 5 seconds but this also can be aggravating to them if they dislike the initial seconds of the advertisement itself. The nano second arrives where you can click the SKIP AD box and Voila! your commercial is cut short and your valuable advertising opportunity is over. Corporate videos are not limited to TV or Youtube advertisements alone. Good videograpy was involved when Steve Jobs introduced the first iPhone in June 2007. With the help of a live audience, the event was broadcast across the world and it led to a smartphone revolution eventually, many still considering this to be the birth of an iconic gadget. Even other big companies like Uber, Instagram, AirBnb have used corporate videos and online advertisements to create a storyline which is imprinted in the future client’s mind. Though viewing of advertising content is more on mobile technology than traditional TV sets, Corporate videography will remain a crucial aspect in advertising or marketing efforts set out for a company. YouTube, Instagram, Snapchat and thousands of other platforms use videos to convey the story of the company. For social media sites or apps, the analytics improves when there is more traction on a specific marketing campaign or product/service being introduced. Popular search engines like Google or inbuilt search engine analytics have the ability to monitor user posts or uploads and in turn be able to push specific campaigns or user content they feel will benefit a larger audience. Good marketing is not rocket science, but the basics cannot be ignored also. Good videos need good lighting, good camera work, precise editing and content development with some suitable background music as well.